CRA Insights

by Ann Kardos Sometimes owning a Christian bookstore can feel like a thankless occupation. We can have painfully slow days, when it feels...

by Jack Countryman Graduations are an ideal time for selling gift books. As buyers, you are looking for meaningful gifts that will impact...

by Jeff Crosby, Publisher, InterVarsity Press The year was 1983. The Mario Brothers arcade game in Japan had not yet morphed into Super...

with Rick Adams It might surprise you to learn that in a recent CRA store survey, it was reported that 31% of independent Christian...

by Deb DeArmond I was a teenager when Dad suggested that a part-time job at The Band Box—our family’s independent shoe store—might be...